Redesign (not just) the logo for Greggs

For this new (study) project, I was required to redesign the logo for Gregg, a UK company that sells food ‘on-the-go’.

Gregg has a big range of products, which include coffee, sandwiches, salads, bakes, etc.

Taking in consideration the huge areas where design can go in a company like this, I decided to redesign the logo but also create only a few stationery items. Otherwise this could have gotten bigger than expected.

Ok, so… have a look at the process that was something like this:

  • Clarify design brief
  • Structure a working plan
  • Research Greggs company and it competitors
  • Brainstorming
  • Idea creation
  • Feedback
  • Idea creation (vol.2)
  • Adjustments
  • Decide on Font
  • Finalize logo
  • Select color palette
  • Stationery design
  • Style guide
  • Final product (all files for print and digital)

 

Old logo formed of name, squares, blue and orange.

original logo

Some of the ideas in digital  and a brief description

some of the ideas

Idea selected

selected logo

Modifications

modifications to the selected logo

New logo

final logo

Color palette

color palette specifications

Stationery design

stationery

Branding on products

samples

Creation of a corporate style guide

Corporate Style Guide

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