For this new (study) project, I was required to redesign the logo for Gregg, a UK company that sells food ‘on-the-go’.
Gregg has a big range of products, which include coffee, sandwiches, salads, bakes, etc.
Taking in consideration the huge areas where design can go in a company like this, I decided to redesign the logo but also create only a few stationery items. Otherwise this could have gotten bigger than expected.
Ok, so… have a look at the process that was something like this:
- Clarify design brief
- Structure a working plan
- Research Greggs company and it competitors
- Idea creation
- Idea creation (vol.2)
- Decide on Font
- Finalize logo
- Select color palette
- Stationery design
- Style guide
- Final product (all files for print and digital)
Old logo formed of name, squares, blue and orange.
Some of the ideas in digital and a brief description
Branding on products
Creation of a corporate style guide