This first point is a must! And applies to every single proyect, it doesn’t matter how big or how small it is.
Before starting any design, you need to get to know its background. Gain as much information as possible, as this is where most of the ideas will come from; and the design will be delivering its message in a more effective way.
When talking about fonts…less is more.
Limit the number of fonts you use to a maximum of 3, if possible, only stick to two. Never more than three.
Be comfortable to play with the size of the elements, don’t be scare to go too big or too small.
That is how unexpected and great things happen, by trying something different and leaving your comfort zone.
You might end up with a great surprise or trying a new style.
White space or blank space is crucial. Give each element its own space and don’t be afraid to leave a lot of empty room around it.
Having some blank space will give your design a clean and professional look, but also a modern feel.
Be careful when selecting colors. A good and effective tip is to use one color in 2-3 different tones. This will build the consistency on your design and will provide harmony between all the elements.
Be mindful of the colors you add to your design, and be aware that they are different for printing or digital material.
Make sure your text is easy to read, the colors aren’t too bright or clear. That the audience will be able to read it from different distance, that it will fit the size of the screen (if digital) or that the colours and images used will print ok on paper.
Have a break! Go and have fresh air for a bit, go social online for time to time or do something completely different. Besides giving your brain a break you are helping creativity to have a fresh start.
Save all the ideas you get throughout the process, this might be in an electronic or paper-based form.
Everything is handy, and you are building your own library of ideas which might not work for one project but can get handy to have later on when working on a new one.